Home > Bolly wood > godrej interio,Godrej Interio, a leading player in home and office furniture

godrej interio,Godrej Interio, a leading player in home and office furniture

Mumbai, 1st October, 2010: Godrej Interio, a leading player in home and office furniture and GoJiyo, a Godrej portal for online gaming, virtual reality and social networking, both who had entered into exciting associations with the much awaited movie Anjaana Anjaani releasing today, rewarded their lucky customers with a special meeting with the stars of the movie Ranbir Kapoor and Priyanka Chopra.
Said Mr. Anil Mathur, COO, Godrej Interio, “Godrej Interio symbolizes vibrancy, comfort and creativity. Our association with Anjana Anjani relates to the same excitement. The movie is a beautiful love story between complete strangers which is what our association with our customers is also all about, which starts as a meeting between strangers and then over a period of time develops into a lasting bond. At Godrej Interio we believe in constantly delighting our consumers with new designs and the passion of getting people involved in the process of designing their homes. Associating with this movie was a good way for us to express our brand message to customers and also reward their loyalty with this special meeting with the stars of the movie.”

Mr. Siddharth Anand, Director of Anjaana Anjaani added, “The movie is a warm and different kind of love story that keeps up with tradition. We are glad to be associated with a likeminded brand Godrej that follows the same feeling of love, comfort and essence of life that we have showcased in our movie.”

Speaking on the occasion Mr. Ashutosh Tiwari, Executive Vice President, Strategic Marketing, Godrej, said, “Gojiyo.com is a coming together of online gaming, virtual reality and social networking; it is a unique concept that has won many a accolade since its launch. It is a testament of Godrej group’s commitment towards Brighter Living as it reaches out and builds a connect with the young and the young-at-heart. Anjaana Anjaani, the movie, resonates with GoJiyo since it is a platform that encourages people to make friends. Additionally, association with Ranbir and Priyanka, the stars of the movie who are great role models for GoJiyo users, existing and potential, helped us deepen our engagement with our 2 lakh+ virtual netizens.”

Pritie Jadhav, VP –Branding Entertainment, P9 Integrated says, “The integration of Anjaana Anjaani with GoJiyo was seamless, since it is a virtual world where one can meet new people, make new friends. P9 Integrated created an outside association where through the co-branded TVC we communicated an online party and the gratification for the party winners. The co-branded spots were on all youth centric channels as well on Champions League T20 and this got the association the desired response.”

Godrej Interio is India’s leading furniture brand. From manufacturing Storwel cupboard 80 years back to being a vibrant, innovative brand with a diverse portfolio Godrej Interio has successfully cherished the exciting journey. True to the Godrej mission to conserve the environment, we design products, set up processes and use raw materials that are eco-friendly to do our bit to preserve natural resources. We offer our customers home and office furniture, along with solutions for laboratories, hospitals and healthcare establishments, education and training institutes, shipyards and navy, auditoriums and stadiums. We are present across India through our 100 showrooms and through 1000 dealer outlets. Godrej Interio is a business unit of Godrej & Boyce Mfg. Co. Ltd. – part of the Godrej Group, one of India’s largest engineering and consumer product groups.
GoJiyo.com jointly celebrates the motto of “Live every day like it’s your last” with Anjaana Anjaani starring Priyanka Chopra and Ranbir Kapoor. The Anjaana Anjaanis of GoJiyo.com are an extension of Priyanka and Ranbir’s character as they go about doing weird and crazy things in the different worlds of GoJiyo. The 3D virtual arena of GoJiyo allows you to meet Anjaanas and Anjaanis or perfect strangers, befriend them and do a lot of fun activities together.

For further information, please contact: Shruti Gupta, Madison PR 9967296261

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